Newest Salesforce B2C-Solution-Architect Practice Questions at Zero Cost

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An organization is considering using the Lead object in Sales Cloud to track customers who have signed up for their newsletter. The goal is to add these customers to a Marketing Cloud nurture campaign. Once they make a purchase, the suggested design is to convert the Lead to a Contact record and associate the resulting Contact with a Marketing Cloud Subscriber.

What recommendation should a Solution Architect make to avoid implementation challenges?

AEnsure that the Marketing Cloud Contact associated with the Lead is updated to reference the Contact after conversion.

BAvoid using the Lead object by creating Contacts with different Record Types for prospects.

CDelete the Marketing Cloud Contact associated with the Lead object after conversion.

DAdd prospects who have not created an account or made a purchase to Marketing Cloud directly without creating a Lead.

Correct Answer: 1

Which two considerations should the Solution Architect keep in mind while designing the solution for OOBO?

Choose 2 answers

AEvery REST call between B2C Commerce and Service Cloud counts towards API governor limits.

BThe OOBO shopping experience requires that Salesforce service agent users authenticate against the B2C Commerce environment before creating the shopping session.

CMiddleware, like Mulesoft, must be used to ensure the security and uptime of the integration between B2C Commerce and Service Cloud.

DThe Service Agent cannot order on behalf of the customer if the customer is offline.

Correct Answer: 2

A, B

A luxury retailer Is about to implement B2C Commerce and Marketing Cloud for their online presence. They are well known for their privacy when it comes to their customers' purchases within their stores and would like that to reflect in their online presence as well.

Given that requirement and the requirement to adhere to global data privacy acts, what are two out-of-the-box features the retailer should enable across these clouds when it comes to their customers' privacy?

Choose 2 answers

AEnable terms and conditions functionality within Marketing Cloud to have customers opt-In.

BDetermine the stopper's tracking preference using the B2C Commerce Shop API.

CUse profile and preference center functionality for Marketing Cloud Email Studio to capture consent and opt-in confirmation.

DCreate cookies initially, then delete once the customer asks to deny.

Correct Answer: 3

A, C

Northern Trail Outfitters (NTO) has been using B2C Commerce and Service cloud for the past year and wants to take the next step in its customer experience by implementing Marketing Cloud. NTO is focusing on email for the foreseeable future and wants all transactional messages---such as password reset and order confirmations---to go through Marketing Cloud rather than B2C Commerce.

Which three actions should a Solution Architect recommend to enable this functionality?

Choose 3 answers

AConfigure an API event in Process Builder along with an Email Activity with a transactional send classification.

BConfigure API integration credentials in Marketing Cloud to enable B2C Commerce to call Marketing Cloud.

CImplement a server-side API callout in B2C Commerce for each of the required emails.

DImplement a client-side API callout in B2C Commerce for each of the required emails.

EConfigure a Transactional Messaging API in Marketing Cloud and use a transactional send classification for each of the required emails.

Correct Answer: 4

B, C, E

A retail company that sell fitness products Is implementing Service Cloud, B2C Commerce, and Marketing Cloud, In order to provide their customers with personalized recommendations, they are capturing and storing certain PII and health information. In order to adhers to compliance and regulations, they need to ensure shared data is encrypted across all platforms.

What features should a Solution Architect recommend to accomplish this?

AUse Shield platform Encryption to encrypt data in Service Cloud, Enable Encrypted Data Sanding (EDS) in Marketing Cloud, and use B2C Commerce's crypto API.

BPlatform Encryption to encrypt data in Service Cloud, Marketing Cloud, and B2C Commerce.

CUse Shield platform Encryption to encrypt data in Service Cloud and B2 Commerce. Data in Marketing Cloud is encrypted by default.

DUse Shield Platform Encryption to encrypt data in Service Cloud, enable encryption at rest in Marketing Cloud, and enable encryption at rest in B2C Commerce.

Correct Answer: 5

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